O Boticário

O Boticário (ancient Portuguese for "The Apothecary") is a Brazilian cosmetics company, the second largest in this populous country and the largest cosmetics franchise in the world, with more than 2,000 stores alone in Brazil, plus 438 points of sale in Japan, stores throughout South America and Central America and points of sale throughout every continent of the world. This large company began as a single pharmacy in the city of Curitiba, in 1977. The store launched its first fragrance, Acqua Fresca, in 1979. By 1980, the first franchise in Brasilia was opened, and by 1982, O Boticario had opened its first factory. More than 500 stores were open by 1985, and the company expanded into Portugal in 1986. Today, the company employs approximately 12,000 people through its corporate offices, factories and franchising networks. O Boticário’s extensive product lines consist of nearly 500 items, including body care, skin care, sun protection, cosmetics, deodorizing colognes, deodorants, soaps and shampoos. The company incorpoates regional plants and botanical essences into many of products, such as açaí, cupuaçu, carnaúba, guaraná, cashew, and passion flower; gums extracted from algae and vegetable extracts, such as arnica and urucum. The company also takes a philanthropic and conservationist interest in plant life. In 1990, the O Boticário Nature Protection Foundation was launched. This nonprofit organization has sponsored hundreds of conservationist projects, including research, education and protection of endangered species. The Foundation also supports the “Natural Areas Protection Program”, with efforts to date focused on the Atlantic Rainforest in state of Paraná, where the company originated. O Boticario took a new direction in 2006 with the introduction of Lily Essence, which was the company's first eau de parfum. The fragrances issued prior to 2006 were primarily light and refreshing colognes and EDT's. Designer O Boticário has 553 perfumes in our fragrance base. The earliest edition was created in 1979 and the newest is from 2024. O Boticário fragrances were made in collaboration with perfumers Adilson Rato, Verônica Kato, Francisca Perez Areias, Sonia Constant, Olivier Paget, Alienor Massenet, Maria Tereza Belotti, Georges Veyret, Louise Turner, Verônica Casanova, Antonio Amador, Gabriela Maldonado, Marie Salamagne, Evelyne Boulanger, Carmita Magalhaes, Joachim Correl, Philippe Roques, Maria Elisabeth Martins de Oliveira, Fanny Grau, Natalie Gracia-Cetto, Carlos Benaim, Frank Voelkl, Vicent Schaller, Marion Costero, Leandro Petit, Nathalie Lorson, Leonardo Lucheze, Hernan Fígoli, Jean Claude Delville, Harry Fremont, Jezabel Praz, Susan Ruocco, Clito Hoedicke, Emilie Bevierre-Coppermann, Eurico Mazzini, Caroline Sabas, Coralie Spicher, Fabrice Pellegrin, Christophe Raynaud, Quentin Bisch, Christelle Laprade, Isaac Sinclair, Leslie Gauthier, Nicolas Beaulieu, Christian Alori, Napoleão Bastos, Natasha Côté, Richard Herpin, Magali Lara, Carmita Magalhães, Benjamin Belizon, Marilia Zavisas Duarte, Thierry Bessard, Ilias Ermenidis, Vincent Schaller, Rafael Marano, David Apel, Philippe Paparella-Paris, Hernán Figoli, Maurice Roucel, Pierre-Constantin Guéros, Jacques Huclier, Chiaki Nomura, Thierry Lecoule, Alexandra Carlin, Hernan Edmundo Figoli, Jean-Marc Chaillan, Sophia Grojsman, Carlos Viñals, Dominique Ropion, Veronica Casanova, Sophie Labbe, Alberto Morillas, Olivier Pescheux, Olivier Polge, Louis Truc, Firmenich, Nathalie Benareau, Yves Cassar, Loc Dong, Olivier Cresp, Clement Gavarry, Jacques Cavallier, Cláudio de Deus, Alexandre Carly, Marypierre Julien, Veronique Nyberg, Hernan Figoli, Pascal Gaurin, Francisco Marano, Tamara Mannina, Fabienne Coupaye, Pierre Negrin, Hamid Merati-Kashani, Paulo Cesar Fonseca, Christiane Plos, Povo Carioca, Sophie Truitard, Ralf Schwieger, Jean-Pierre Bethouart, Michel Armand, Jean-Charles Niel and Thierry Dessard.