I Profumi di Firenze

Research, development and innovation has always been a top priority for Spezierie Palazzo Vecchio and Dr. Di Massimo has been inspired by the city of Florence for the development of the scent line i Profumi di Firenze. In fact, already in the Renaissance Period, with CATERINA DE ' MEDICI and her PERFUMERS, called MUSCHIARI, Florence was considered the world capital of perfume. By leveraging his own research laboratory he realized a highly qualified crafted product line and, in all these years he managed to produce almost four hundreds scents who are known as ACQUA MIRABILI ODOROSE DI FIRENZE ® which is also a Registered Trademark. Spezieria also decide to trademark 3 additonal Scents among its large production which are the most appreciated and loved by the customers: L’Uomo di Pitti ®, Senza Fine ®, Sapore di Mare ®. These perfumes always had a big success, as they are crafted Perfumes and as their names and their natural part of the fragrances can stimulate evocative feelings. Designer I Profumi di Firenze has 114 perfumes in our fragrance base. The earliest edition was created in 1990 and the newest is from 2019. I Profumi di Firenze fragrances were made in collaboration with perfumers Giovanni Di Massimo and Dr. Giovanni Di Massimo.